The Framework

The Adverdly Method

8 dimensions. Each scored 1-10. Every score backed by a rationale. Built from patterns across thousands of ad creatives, replacing opinion with a structured, repeatable diagnosis.

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Hook & Attention

Scroll-stop

Whether the creative earns attention in the first 1-2 seconds. Pattern interrupts, audience signalling, thumb-stop triggers, and visual contrast against the feed.

What scores high

A bold, unexpected visual element that immediately communicates who this ad is for. A before/after, a product in use, a number that makes you pause. The viewer knows within one glance whether this is relevant to them.

What scores low

A stock-photo aesthetic that dissolves into the feed. No contrast, no specificity, no reason for a thumb to stop. The creative depends on the caption to do the work the image should have done.

In practice

A skincare brand leading with a close-up of real skin texture rather than a flat-lay product shot scores 8+. The pattern interrupt is the honesty.

Visual Hierarchy

Eye-tracking

Where the eye lands first, second, third. Whether the product is the hero. Readability at mobile scale. Effective use of negative space.

What scores high

A single clear focal point with supporting elements positioned where the eye naturally travels. Readable on a phone screen without zooming.

What scores low

Multiple competing elements of equal visual weight. Text layered over busy backgrounds. Key information placed in corners that get cropped on mobile.

In practice

An ad with the product centered, the headline above, and the price/CTA below follows the natural F-pattern reading behaviour. If the viewer's eye zigzags, the hierarchy is broken.

Messaging & Copy

Copy

Whether the on-creative copy matches the audience's awareness level. Specificity of the value proposition. Leading with outcomes over features.

What scores high

Copy that speaks to a specific person at a specific stage. Cold audiences see the transformation. Retargeting audiences see the nudge. Numbers, specifics, and proof over adjectives.

What scores low

Generic benefit claims that could apply to any product. No awareness-stage matching. Features listed without connecting them to outcomes the buyer cares about.

In practice

A supplement brand writing 'Customers report 40% better sleep by night 3' scores higher than 'Our premium sleep formula.' The first is evidence. The second is noise.

Persuasion & Psychology

Psychology

What psychological triggers are present and how effectively they're executed. Social proof, urgency, scarcity, authority, loss aversion, anchoring, identity, and reciprocity.

What scores high

Multiple triggers layered naturally. Before/after (transformation), '2,400+ happy customers' (authority), 'Only 12 left' (scarcity), and 'For runners who hate running shoes' (identity). Ads stacking 2-3 triggers outperform by 30-50%.

What scores low

Zero triggers beyond the product image. Or a single weak trigger like 'Limited time offer' with no specificity on what's limited or when it ends.

In practice

Real customer photos with star ratings (social proof), a '30-day money-back guarantee' badge (risk reversal), and 'Join 10,000+ women who ditched their 10-step routine' (identity + authority) scores 9+.

Call to Action

Conversion

Whether a CTA exists, is visible without scrolling, uses strong and specific language, and matches the funnel stage.

What scores high

A CTA that is visually distinct, uses an active verb specific to the action ('Shop the drop,' 'Grab yours,' 'Claim 20% off'), and is appropriate for the campaign objective.

What scores low

No visible CTA in the creative, relying entirely on the platform's default button. Or a generic CTA ('Learn More' on a purchase campaign) buried in small text.

In practice

For cart abandoners, 'Complete your order - 15% off expires tonight' is precise and urgent. 'Shop Now' on the same campaign is a missed opportunity.

Platform & Format Fit

Native fit

Whether the creative looks native to its target platform. Feed, Story, Reel, or pin. Aspect ratio optimization. Sound-off readability. Caption presence. Safe zone compliance.

What scores high

The creative feels like it belongs in a feed or story. Aspect ratio is optimized (1:1 or 4:5 for feed, 9:16 for stories). Video works without sound. Captions are present and readable.

What scores low

A landscape banner ad repurposed for a story placement. Video that relies on audio with no captions. Text or CTAs placed in platform UI overlap zones.

In practice

A UGC-style video in 9:16 with burned-in captions and the product reveal in the first 2 seconds will outperform a polished 16:9 brand film repurposed for stories.

Offer-Creative Alignment

Offer match

Whether the visual creative actually communicates the offer. Whether someone could understand the deal from the image alone, without reading the caption.

What scores high

The offer is front and centre. If it's 20% off, that number is visible. If it's a bundle, the bundle is shown. The creative and the offer are the same message.

What scores low

The creative shows the product beautifully, but the 30% discount is only mentioned in the primary text. The viewer scrolls past before reading the caption.

In practice

A brand running BOGO that shows both products with 'Buy 1 Get 1 Free' in bold text scores 9+. The same brand with the offer buried in copy scores 4.

Brand & Trust Signals

Trust

Whether the creative builds enough trust for a first-time buyer. Brand consistency, production quality relative to price point, trust badges, and purchase confidence.

What scores high

Polished enough for the price point. Consistent brand identity. Trust signals visible: money-back guarantee, free returns, secure checkout icon, or 'As seen in...' press bar.

What scores low

Cheap-looking creative selling a premium product. No trust signals anywhere. The ad looks like it could be a scam, especially to cold audiences who have never heard of the brand.

In practice

A $60 supplement with a clean label shot, '90-day money-back guarantee' badge, and 'Trusted by 15,000+ athletes' converts cold traffic. The same product with a blurry photo gets zero conversions.

Performance Data

Feed in your metrics. Get a diagnosis, not a dashboard.

Without data, the Adverdly Method scores your creative against performance marketing best practices. That alone puts you ahead of 90% of ad reviews.

Add CTR, ROAS, CPP, CPC, spend, and conversions and the analysis connects every metric to a specific creative element. Not “your CTR is low” but exactly why, and what to change.

High CTR + High CPP

Hook works, but landing page or offer is broken

Low CTR + Low CPP

Niche audience self-qualifying, possibly intentional

High Spend + 0 Conversions

Creative attracting wrong audience or offer is broken

CTR < 0.5%

Hook isn't stopping the scroll. Pattern interrupt needed

What every analysis includes

Beyond the 8-dimension score, every Adverdly report delivers:

Verdict

One sentence. Was this creative effective, and the single biggest reason why or why not.

Persuasion Map

Every psychological trigger in the creative rated Strong, Weak, or Missing.

A/B Test Ideas

2-3 specific test hypotheses with expected metric impact.

Client PDF Report

Polished, branded report ready to share with clients. No editing needed.

See the method in action on your own ad

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