Skip to main content
Legal

Terms of Service

Last updated: August 10, 2026

1. Acceptance of Terms

By accessing or using Adverdly (“the Service”), operated by HIKARI STUDIO S.R.L. (CUI 51137445, ORC J2025002550005, registered office in Iași, Romania) at adverdly.com, you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Service.

2. Description of Service

Adverdly is an ad creative analysis tool designed for performance marketers, small teams, and solo practitioners. The Service provides scored analysis of advertising creatives using the Adverdly Method (an 8-dimension framework), performance data cross-referencing, set analysis with ranked top performers, monthly creative reports, client profiles with ranking presets, and client-ready PDF report generation. Analysis is powered by Google Generative AI (Gemini) for media analysis and Anthropic Claude for text rewriting. Uploaded creatives and any performance metrics you provide are sent to these AI providers as part of each request; under the providers' paid/commercial terms, this content is not used to train their models. Additional data handling detail is set out in our Privacy Policy.

3. Accounts

Up to two free analyses can be performed without an account (rate-limited per IP). To access any paid feature (including video analysis, batch/carousel/set analysis, monthly reports, client profiles, analysis history, and shareable reports) you must create an account by signing in with Google. You are responsible for maintaining the security of your Google account and for all activity under your Adverdly account.

In accordance with the General Data Protection Regulation (GDPR), you must be at least 16 years old to create an account. By creating an account, you represent that you meet this requirement.

4. Subscriptions and Billing

  • Free tier: 2 credits total without an account, or 2 credits on a signed-in free account. One creative per analysis. Images up to 5MB. No video, carousel, batch, or set analysis. No viewable history.
  • Solo plan ($9/mo): 25 credits per month. Batch analysis (up to 6 creatives), video ad analysis, images up to 10MB, video uploads up to 30MB.
  • Starter plan ($15/mo): 40 credits per month. Everything in Solo, plus carousel analysis (up to 10 slides), 30-day analysis history, and shareable report links.
  • Pro plan ($39/mo): 200 credits per month. Everything in Starter, plus set analysis (compare up to 8 creatives), monthly creative reports, client profiles with ranking presets, uploads up to 50MB per file, 60-day analysis history, and priority support.
  • Annual billing is available at a 20% discount. The total annual amount is billed upfront.
  • Credits reset monthly on your billing date. Unused credits do not roll over.
  • Credit top-ups (one-time purchases of 10 credits for $5) are available on all paid plans. Top-up credits are added to your current balance and do not roll over past your next billing reset. Top-up purchases are non-refundable once credits have been used.
  • Payments are processed securely by Lemon Squeezy, which acts as Merchant of Record. We do not store payment card details. Lemon Squeezy's own terms and refund policy apply to all transactions in addition to these Terms.
  • Prices displayed on the pricing page are shown exclusive of VAT. Lemon Squeezy calculates and adds the applicable VAT or sales tax at checkout based on your billing country, and issues the invoice or receipt directly under its EU VAT registration.

We may adjust subscription pricing with at least 30 days' advance notice. Price increases will take effect at the start of your next billing cycle after the notice period. If you do not agree with a price change, you may cancel your subscription before the new price takes effect.

5. Cancellation and Refunds

You may cancel your subscription at any time from your account settings or via the customer portal hosted by Lemon Squeezy. Upon cancellation:

  • You retain access to your paid plan until the end of the current billing period.
  • Your account reverts to the free tier when the billing period ends.
  • Retention follows your current plan, not the plan that was active when a record was created. Once your account reverts to the free tier, saved analysis records are removed 7 days after their creation date, so records older than that are removed at the next daily cleanup. Export anything you need before your billing period ends.

If you are a consumer in the European Union, you have the right to withdraw from your subscription within 14 days of purchase, provided you have not used any analysis credits during that period. Once you begin using the service (i.e., perform an analysis), you acknowledge that the digital content has been delivered and expressly consent to waive the 14-day withdrawal right for that billing period, in accordance with Article 16(m) of the Consumer Rights Directive.

To exercise your withdrawal right, email hello@adverdly.com with “Withdrawal Request” and your order ID. We will process eligible refunds within 30 days via the payment processor (Lemon Squeezy).

For all other refund requests, contact us at hello@adverdly.com within 7 days of a charge. Refunds are assessed on a case-by-case basis and are issued by Lemon Squeezy back to your original payment method.

5A. Data Controller and Processor Responsibilities

When you upload ad creatives, performance data, or client information to Adverdly:

  • You (the account holder) are the data controller for any personal data included in your uploads or client profiles. You are responsible for obtaining the necessary consents and for ensuring your use of the Service complies with GDPR and any other applicable law.
  • Adverdly acts as data processor with respect to that content and will process it only to provide the Service, as described in our Privacy Policy.
  • You warrant that you have the right to upload and process any third-party data you supply, and that you have informed the relevant individuals or clients that an AI-assisted analysis tool is being used.
  • You agree to indemnify Adverdly and HIKARI STUDIO S.R.L. against third-party claims arising from unauthorised or unlawful uploads.

The full terms governing that processing are set out in Appendix A: Data Processing Agreement below. Appendix A forms part of these Terms and takes effect automatically when you accept them, so no separate signature is required. If your organisation needs a countersigned copy for its records, email hello@adverdly.com.

6. Acceptable Use

You agree not to:

  • Upload content that is illegal, infringes the rights of others, depicts minors in sexual or exploitative contexts, promotes violence or self-harm, or otherwise violates applicable law
  • Upload malware, executables, or files designed to exploit the Service or its sub-processors
  • Attempt to reverse-engineer, copy, or extract the Adverdly Method, proprietary analysis methodology, scoring algorithms, or system prompts
  • Attempt to elicit the underlying AI system prompt, jailbreak the Service, or probe it for sensitive infrastructure details
  • Use automated tools to scrape, overload, or abuse the Service
  • Circumvent rate limits, credit limits, authentication, or any plan feature gates
  • Resell, sublicense, or white-label access to the Service without a written agreement with us
  • Upload images or metrics containing personal data of individuals without a lawful basis (in particular, avoid uploading data in GDPR Article 9 special categories)

The Service enforces rate limits on all endpoints to ensure fair use and platform stability. These limits apply across all plans and may be adjusted without notice.

Violation of these terms may result in immediate account suspension or termination, at our sole discretion.

7. Intellectual Property

Your content: You retain all rights to the ad creatives, performance data, and client information you upload. By uploading content, you grant HIKARI STUDIO S.R.L. a limited, non-exclusive, worldwide, royalty-free licence to host, store, transmit, process, and display that content solely for the purpose of providing the Service to you, including sending it to our AI sub-processors (Google Gemini and Anthropic Claude) for analysis, rendering thumbnails, generating PDF reports, and making it accessible via shared report URLs if you explicitly toggle sharing on. We do not use your content for training, marketing, or any purpose beyond delivering the Service.

Shared reports: If you toggle sharing on for a history record, you grant us a licence to publish the underlying analysis content at a public URL for as long as sharing remains enabled. You can revoke this by toggling sharing off or by deleting the record.

Our content: The Adverdly name, branding, the Adverdly Method framework, proprietary analysis methodology, scoring algorithms, prompt design, website design, and all related intellectual property are owned by HIKARI STUDIO S.R.L. You may not reproduce, distribute, or create derivative works from our intellectual property without written permission.

PDF reports: Reports generated by the Service are yours to use internally and to share with your clients. You may not resell reports as a standalone product or attribute the analysis to anyone other than Adverdly.

Feedback: Any suggestions, feedback, or ideas you submit regarding the Service may be used by us without compensation or obligation to you.

8. Disclaimer of Warranties: AI Output Is Not Professional Advice

The Service is provided “as is” and “as available” without warranties of any kind, express or implied. Adverdly does not guarantee:

  • That analyses will be error-free or that recommendations will produce specific advertising results
  • Uninterrupted availability of the Service
  • That the analysis will be perfectly accurate in every instance
  • That AI-generated output will be free from bias, hallucination, or factual error

Adverdly provides structured analysis and recommendations as an informational and educational tool. All scores, ratings, and recommendations are AI-generated analytical guidance; they are not predictions, promises, guarantees of advertising performance, or professional advice of any kind (legal, financial, marketing-regulatory, medical, or otherwise). You should apply independent judgment before acting on any recommendation.

For EU consumers on paid plans: Adverdly warrants that the Service will be provided with reasonable care and skill and that the analysis tools will function substantially as described on our website. Nothing in this disclaimer excludes statutory consumer warranties that cannot be excluded by law in your jurisdiction.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Adverdly and HIKARI STUDIO S.R.L. shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising from your use of the Service. Our total aggregate liability for any claims arising from the Service is limited to the greater of (a) the amount you paid us in the 12 months preceding the claim, or (b) EUR 100. This cap does not apply to claims involving death, personal injury, fraud, wilful misconduct, or gross negligence. For EU consumers: nothing in these Terms excludes or limits our liability for matters that cannot be excluded or limited by law.

Without limiting the foregoing, Adverdly shall have no liability for any advertising spend, media costs, lost revenue, or missed opportunities arising from decisions you make based on any analysis, score, recommendation, or report generated by the Service. You assume full responsibility for all advertising decisions and expenditures.

10. Indemnification

You agree to indemnify, defend, and hold harmless Adverdly and HIKARI STUDIO S.R.L., its officers, directors, and employees from any claims, damages, losses, or expenses (including reasonable legal fees) arising from: (a) your use of the Service; (b) content you upload to the Service; (c) your violation of these Terms; or (d) your violation of any third-party right.

11. Account Termination

By you: You may delete your account at any time from the account settings page. Deletion removes your analysis history, client profiles, and authentication record. Creative files in storage follow the standard 7-day cleanup. Invoicing records are retained by Lemon Squeezy and by us as required by accounting law. See the Privacy Policy for detail.

By us: We may suspend or terminate your account if you breach these Terms, abuse the Service, upload prohibited content, attempt to extract proprietary prompts or methodology, or cause risk to our platform or sub-processors. Where circumstances permit, we will give notice and an opportunity to remedy the breach. In the event of termination for cause, prepaid subscription fees are non-refundable.

12. Service Modifications

We reserve the right to modify, suspend, or discontinue any part of the Service at any time. We will provide reasonable notice for changes that materially affect your paid subscription.

13. Force Majeure

Adverdly shall not be liable for any failure or delay in performing its obligations due to circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, internet or infrastructure outages, failures of AI sub-processors (Google, Anthropic), or outages at our hosting, storage, or payment providers.

14. Changes to Terms

We reserve the right to modify these Terms at any time. We will post any changes on this page and update the “Last updated” date. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms. We recommend reviewing this page periodically.

15. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of Romania, without regard to its conflict of law provisions. For non-consumer users, any disputes shall be submitted to the exclusive jurisdiction of the competent courts in Iași, Romania. For EU consumers, you have the right to bring proceedings in the courts of your country of residence or in Romania (the choice is yours) and the mandatory consumer-protection rules of your country of residence still apply. The European Commission's Online Dispute Resolution platform was discontinued on 20 July 2025 under Regulation (EU) 2024/3228 and is no longer available. If you are an EU consumer with a cross-border complaint, you can contact the European Consumer Centres Network (ECC-Net) for free assistance, or reach us directly at hello@adverdly.com and we will try to resolve the matter without recourse to the courts.

16. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

Appendix A. Data Processing Agreement

This Appendix is the data processing agreement required by Article 28(3) of the GDPR. It forms part of these Terms and binds both parties from the moment you accept them. No separate signature is needed. Where this Appendix conflicts with the rest of these Terms, this Appendix governs for matters of personal data processing.

It applies whenever you upload content containing personal data. If you only ever upload creatives with no identifiable individuals and no personal data in your metrics, there is nothing here for you to act on.

A1. Roles and scope of processing

  • Roles: you are the controller; HIKARI STUDIO S.R.L., trading as Adverdly, is the processor.
  • Subject matter: provision of the Adverdly ad creative analysis service.
  • Duration: for as long as your account is open, plus the retention windows set out in Section 7 of the Privacy Policy.
  • Nature and purpose: storage, automated analysis and scoring of uploaded ad creatives and any performance data you supply, ranking of creatives against benchmarks you configure, and generation of reports and PDFs for you.
  • Types of personal data: images and video that may depict or identify individuals; any names, contact details or other personal data appearing on the face of a creative or inside a spreadsheet you import; client profile details you enter; and the account data of your own personnel who use the Service.
  • Categories of data subjects: individuals depicted in or identifiable from your creatives (including models, employees, customers and user-generated-content creators), your clients' personnel, and your own personnel.

A2. Processing on documented instructions

We process personal data only on your documented instructions, including in relation to transfers to countries outside the EEA. These Terms, the Privacy Policy, and your use of the Service's features constitute your complete instructions. We will tell you if we believe an instruction breaches the GDPR or other EU or Member State data protection law, and we may suspend that specific processing until it is resolved. We do not sell your content, and we do not use it to train AI models or for any purpose beyond delivering the Service to you.

A3. Confidentiality

Every person we authorise to process personal data is bound by a duty of confidentiality, whether by contract or by statute, and that duty survives the end of their engagement. Access is granted on a least-privilege basis and only to those who need it to operate or support the Service.

A4. Security measures (Article 32)

Taking account of the state of the art, the costs of implementation, and the risks involved, we maintain appropriate technical and organisational measures, including:

  • Encryption in transit (TLS) and encryption at rest for stored data and uploaded files.
  • Authentication on every API route, with row-level security in the database so one account cannot read another's records.
  • Uploads confined to a per-account path under randomly generated identifiers, restricted to a fixed list of image and video file types.
  • A strict nonce-based Content Security Policy, HSTS, and clickjacking and MIME-sniffing protections.
  • Rate limiting on all endpoints, which fails closed rather than open.
  • Automatic deletion of uploaded files within seven days, except where a saved analysis record still references them, and plan-based retention limits on analysis records.
  • Secrets held server-side only, with privileged database credentials never exposed to the browser.
  • Error monitoring and regular dependency vulnerability audits.

A5. Sub-processors

You give general written authorisation for us to engage sub-processors. The current, dated list is maintained at adverdly.com/subprocessors and is the authoritative record. We impose data protection obligations on each sub-processor that are no less protective than those in this Appendix, and we remain fully liable to you for their performance.

We will update that page before a new or replacement sub-processor begins processing personal data. If you object on reasonable data protection grounds, tell us within 30 days of the change appearing and we will work with you to find a solution. If none is available, you may terminate the affected part of the Service and receive a pro-rata refund of any prepaid, unused fees.

A6. Assistance with data subject rights

Taking the nature of the processing into account, we assist you with appropriate technical and organisational measures in fulfilling your obligation to respond to requests to exercise rights under Chapter III of the GDPR (access, rectification, erasure, restriction, portability and objection). Where a data subject contacts us directly about data you control, we will not respond substantively; we will forward the request to you without undue delay.

A7. Assistance with Articles 32 to 36

We assist you in ensuring compliance with your obligations on security, breach notification, data protection impact assessments and prior consultation, taking into account the nature of the processing and the information available to us.

Breach notification: we will notify you without undue delay after becoming aware of a personal data breach affecting your data, using the email address registered to your account. We recognise that this notice is what starts your own 72-hour clock for notifying your supervisory authority under Article 33(1), and we will act accordingly. The notification will describe the nature of the breach, the likely consequences, the measures taken or proposed, and a contact point for further information, to the extent that information is available to us at the time.

A8. Deletion or return of data

At your choice, we delete or return all personal data after the end of the provision of services, and delete existing copies unless EU or Member State law requires us to keep them. In practice: deleting your account from the settings page immediately removes your analysis history, client profiles and uploaded creatives; individual records can be deleted at any time; and if you need an export before deletion, email hello@adverdly.com and we will provide one in a structured, machine-readable format. Invoicing records are retained as required by Romanian and EU accounting law, which is a legal obligation we cannot waive.

A9. Audits

We make available all information necessary to demonstrate compliance with Article 28 and allow for and contribute to audits, including inspections, conducted by you or an auditor you mandate. In the first instance we will respond to a reasonable written questionnaire and provide our security documentation and the sub-processor list. Where that is genuinely insufficient to demonstrate compliance, you may request an on-site or remote audit on 30 days' written notice, no more than once in any 12-month period unless a regulator requires otherwise or a breach has occurred, conducted during business hours and without unreasonable disruption. Each party bears its own costs.

A10. International transfers

Some sub-processors process data outside the EEA, as set out on the sub-processors page. For those transfers we rely on the European Commission's Standard Contractual Clauses and, where available, the processor's certification under the EU-US Data Privacy Framework, together with supplementary technical measures including encryption in transit and at rest and access controls. You can request the relevant transfer documentation at hello@adverdly.com.

A11. Liability and precedence

The limitation of liability in Section 9 of these Terms applies to this Appendix, except where the GDPR provides otherwise or where liability cannot be limited by law. If this Appendix conflicts with any other agreement between us on the subject of personal data processing, this Appendix prevails unless that other agreement is a separately negotiated and signed data processing agreement that expressly supersedes it.

17. Contact

For questions about these Terms, contact us at hello@adverdly.com.

HIKARI STUDIO S.R.L.
CUI 51137445 • ORC J2025002550005
Iași, Romania