Terms of Service

1. Acceptance of Terms

By accessing or using Adverdly (“the Service”), operated by HIKARI STUDIO S.R.L. (Registration No. CUI 51137445, registered in Iași, Romania) at adverdly.com, you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Service.

2. Description of Service

Adverdly is an ad creative analysis tool designed for performance marketers, small teams, and solo practitioners. The Service provides scored analysis of advertising creatives using the Adverdly Method (an 8-dimension framework), performance data cross-referencing, and client-ready PDF report generation.

3. Accounts

Free analyses do not require an account. To access paid features, you must create an account by signing in with Google. You are responsible for maintaining the security of your account credentials and for all activity under your account.

In accordance with the General Data Protection Regulation (GDPR), you must be at least 16 years old to create an account. By creating an account, you represent that you meet this requirement.

4. Subscriptions and Billing

• Free tier: 2 analyses with no account required. One creative per analysis. Images up to 3MB. No video analysis, batch, or carousel analysis.
• Solo plan ($9/mo): 15 analyses per month, batch analysis (up to 3), video ad analysis, images up to 20MB, video uploads up to 50MB.
• Starter plan ($15/mo): 40 analyses per month, everything in Solo plus carousel analysis (up to 10 slides).
• Pro plan ($39/mo): 200 analyses per month, everything in Starter plus 60-day analysis history and priority support.
• Annual billing is available at a 20% discount. The total annual amount is billed upfront.
• Credits reset monthly on your billing date. Unused credits do not roll over.
• Payments are processed securely by Lemon Squeezy. We do not store payment card details.

We may adjust subscription pricing with at least 30 days' advance notice. Price increases will take effect at the start of your next billing cycle after the notice period. If you do not agree with a price change, you may cancel your subscription before the new price takes effect.

5. Cancellation and Refunds

You may cancel your subscription at any time from your account settings. Upon cancellation:

• You retain access to your paid plan until the end of the current billing period.
• Your account reverts to the free tier when the billing period ends.
• Analysis history (Pro plan) is deleted 30 days after downgrade.

If you are a consumer in the European Union, you have the right to withdraw from your subscription within 14 days of purchase, provided you have not used any analysis credits during that period. Once you begin using the service (i.e., perform an analysis), you acknowledge that the digital content has been delivered and agree to waive the 14-day withdrawal right for that billing period.

For all other refund requests, contact us at hello@adverdly.com within 7 days of a charge. Refunds are assessed on a case-by-case basis.

6. Acceptable Use

You agree not to:

• Upload content that is illegal, harmful, or violates the rights of others
• Attempt to reverse-engineer, copy, or extract the Adverdly Method, proprietary analysis methodology, or scoring algorithms
• Use automated tools to scrape, overload, or abuse the Service
• Circumvent rate limits, credit limits, or authentication mechanisms
• Resell access to the Service without written permission
• Upload images containing personal data of individuals without their consent

Violation of these terms may result in immediate account suspension or termination.

7. Intellectual Property

Your content: You retain all rights to ad creatives and performance data you upload. By uploading content, you grant us a limited, non-exclusive license to process it for the purpose of providing the analysis service. We do not use your creatives for training, marketing, or any purpose beyond delivering your analysis.

Our content: The Adverdly name, branding, the Adverdly Method framework, proprietary analysis methodology, scoring algorithms, website design, and all related intellectual property are owned by HIKARI STUDIO S.R.L. You may not reproduce, distribute, or create derivative works from our intellectual property without written permission.

PDF reports: Reports generated by the Service are yours to use, share with clients, and distribute as you see fit. You may not attribute the analysis to anyone other than Adverdly.

Feedback: Any suggestions, feedback, or ideas you submit regarding the Service become our property. We may use such feedback for any purpose without compensation or obligation to you.

8. Disclaimer of Warranties

The Service is provided “as is” and “as available” without warranties of any kind, express or implied. Adverdly does not guarantee:

• That analyses will be error-free or that recommendations will produce specific advertising results
• Uninterrupted availability of the Service
• That the analysis will be perfectly accurate in every instance

Adverdly provides structured analysis and recommendations as an informational and educational tool. All scores, ratings, and recommendations represent analytical guidance only — they are not predictions, promises, or guarantees of advertising performance. Advertising outcomes depend on numerous factors including but not limited to targeting, budget, platform algorithms, market conditions, audience behavior, and competitive dynamics, which are entirely outside the scope of this Service. You acknowledge that using Adverdly's analysis does not ensure, and Adverdly does not represent, that your advertising creatives will achieve any particular level of performance.

9. Limitation of Liability

To the maximum extent permitted by law, Adverdly and HIKARI STUDIO S.R.L. shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising from your use of the Service. Our total liability for any claims arising from the Service is limited to the amount you paid us in the 12 months preceding the claim.

Without limiting the foregoing, Adverdly shall have no liability for any advertising spend, media costs, lost revenue, or missed opportunities arising from decisions you make based on any analysis, score, recommendation, or report generated by the Service. You assume full responsibility for all advertising decisions and expenditures.

10. Indemnification

You agree to indemnify, defend, and hold harmless Adverdly and HIKARI STUDIO S.R.L., its officers, directors, and employees from any claims, damages, losses, or expenses (including legal fees) arising from: (a) your use of the Service; (b) content you upload to the Service; (c) your violation of these Terms; or (d) your violation of any third-party rights.

11. Service Modifications

We reserve the right to modify, suspend, or discontinue any part of the Service at any time. We will provide reasonable notice for changes that materially affect your paid subscription.

12. Force Majeure

Adverdly shall not be liable for any failure or delay in performing its obligations due to circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, internet or infrastructure outages, or third-party service provider failures.

13. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify users of material changes via email or an in-app notice. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

14. Governing Law

These Terms are governed by and construed in accordance with the laws of Romania, without regard to its conflict of law provisions. Any disputes arising from these Terms or the Service that cannot be resolved through good-faith negotiation shall be submitted to the exclusive jurisdiction of the competent courts in Iași, Romania. If you are a consumer in the European Union, this clause does not affect your right to bring proceedings in the courts of your country of residence, as guaranteed by applicable EU consumer protection law.

15. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

16. Contact

For questions about these Terms, contact us at hello@adverdly.com.