For media buyersThe creative analysis tool for media buyers
Score a creative before you spend a dollar on it. After launch, tie what worked and what didn't to the specific design decisions that moved ROAS, CTR, and CPP.
Pre-launch QA
Catch weak hooks, invisible offers, and platform-fit issues before the creative goes live. Every new concept gets a scored verdict in 30 seconds.
Post-launch explain
When a creative over- or under-performs, the 8-dimension score plus performance overlay tells you which decisions moved the number, not a guess.
Scale the winner
Set analysis ranks up to 8 creatives against your performance benchmarks. Worth Watching flags creatives that are efficient but under-scaled.
How media buyers actually use Adverdly
A scored creative review slots into three places in a standard buying workflow. First, the go/no-go step before a new concept is launched: the scored analysis is fast enough that it's cheaper than the cost of a bad hook eating $300 of spend. Second, the end-of-week creative retro: pull up each underperformer and the scored rationale explains where attention, offer alignment, or trust broke down. Third, the monthly client deck: the Monthly Report feature aggregates top performers, worth-watching creatives, and MoM / YoY trends into a single client-ready PDF.
What makes it different from generic AI
Generic AI gives you an opinion. Adverdly gives you a framework: the same 8 dimensions every time, a rationale for each score, and an overlay of your performance data that ties specific creative decisions to the metric they moved. That consistency is what lets you build a review process your team can actually trust.
Questions media buyers ask
Where does a scored creative review fit in a media-buying week?+
Three places, typically. Pre-launch as a go/no-go on every new concept. End-of-week as the creative retro on underperformers. End-of-month as the client deliverable via the Monthly Report. The 30-second turnaround is what makes it fit: a review step that's cheaper than the cost of a weak hook eating $300 of test spend.
How does the 8-dimension score tie back to ROAS, CTR, and CPP?+
You paste the numbers (or drag in an Excel export) and the rationale for each dimension is written against them. So instead of 'Hook is a 6,' you get 'Hook is a 6 and your CTR on this concept landed at 0.9% versus your account baseline of 1.4%, which tracks.' The score plus the metric tells you which decision moved the number.
Does this work for Meta, TikTok, YouTube, LinkedIn, and Google ads?+
Yes. Platform fit is one of the 8 dimensions, so the rationale flags whether a creative's format, pacing, and copy density suit the platform you're running it on. You select the platform in the context fields before analysis. Static image, video, and carousel formats are supported across all of them.
Is Adverdly a replacement for A/B testing?+
No. It's the step before A/B testing. The score tells you whether a creative is worth putting behind a test at all and what to fix if it isn't. Once the test is live, performance data closes the loop and Adverdly scores the winner and the loser retrospectively so the next batch inherits the learning.
Can I batch-analyze a week's worth of creatives?+
Yes. Batch analysis on the Solo plan covers up to 3 creatives at once; Starter extends the range, and Pro unlocks Set analysis for up to 8 creatives ranked against each other with Top Performer and Worth Watching flags.
What does the priority fix give me that a score alone doesn't?+
The single highest-leverage change to make first. When you're reviewing 20 creatives a week, a full rationale per dimension is useful but slow. The priority fix reduces it to one action per creative, which is what actually ships.
Can a whole buying pod use one account?+
Yes. There's no per-seat charge and no separate team plan. A single Pro account at $39/mo gives 200 credits, 60-day history, and Monthly Reports, and the credits act as a shared pool the pod can draw from. Analyses and report history live on the account, so anyone signed in sees the same workspace.