Silvia Bosoiu

The original problem was simple: every Monday, every campaign retro, every client review needed someone to look at each creative and explain why one outperformed the other. That work used to take me 30 minutes per creative, then 15, and I kept writing the same things in different words for the same dimensions every time. The framework was in my head; the writing was the bottleneck.

The Adverdly Method is what I formalized when I realized I had been scoring creatives the same way for years without naming it. Eight dimensions, each scored 0 to 10 with a written rationale. Hook, hierarchy, copy, persuasion, CTA, platform fit, offer alignment, trust. Every analysis follows the same framework, so a junior on the team can use it as a learning tool and a senior can skip the parts they already trust.

What I believe: a creative review is a learning loop, not a verdict. The score matters less than the rationale. The rationale matters less than the priority fix. The priority fix matters less than whether you actually shipped it. Adverdly is built around that hierarchy.